CLIENT HIGHLIGHT: MAIDEN STEEL
Pinterest is a powerful tool for driving website traffic, building your brand, and increasing sales.
Recently, web traffic statistics from Maiden Steel, a company specializing in modern steel door systems, revealed the potential of a strong Pinterest presence. Through thoughtful organic content, they've amassed 10.6K followers and driven significant website traffic directly from their Pinterest profile. The results speak for themselves.
If you're a small business owner looking to enhance your digital marketing strategy, this post will show you how Pinterest can help you grow your ecommerce traffic. We’ll share actionable steps, discuss best practices, and highlight the immense benefits of Pinterest marketing.
Why Pinterest Works for Small Businesses
Pinterest is where inspiration meets action. Known as a “visual discovery engine," Pinterest offers users the chance to find ideas, products, and services that align with their needs. Here's why it's perfect for small businesses:
High-Intent Users: More than 433 million monthly active users visit Pinterest not just for inspiration but also to inform their purchase decisions.
Longer Content Life: Unlike Instagram posts or Facebook updates, Pins have a longer lifespan. They can remain discoverable and deliver value for months (or even years).
Search and SEO Benefits: Pinterest operates like a search engine, which means it rewards optimized content with high visibility.
For Maiden Steel, Pinterest isn’t just a social platform—it's an extension of their sales funnel. They've created content that visually engages their audience while linking back directly to their ecommerce website.
The Power of Organic Pins for Website Traffic
Maiden Steel’s organic Pinterest strategy proves that you don’t need to rely solely on ads to drive website traffic. The company leverages creative and carefully curated pins to showcase their high-quality steel door systems. These visual assets grab attention and compel users to visit their website to learn more.
Here’s how you can emulate their success:
High-Quality Visuals: Invest in well-lit, professional photography of your products.
Consistent Branding: Every pin reflects Maiden Steel’s clean, modern aesthetic, building trust and recall for their brand.
Clear Call-to-Actions (CTAs): Each pin description directs users to their website.
With over 10,000 followers, their strategy highlights how organic content alone can generate significant traffic.